Janelle Ward is Assistant Teacher throughout the Department off Media and you will Correspondence in the Erasmus College, Rotterdam. The lady lookup and you will consultancy possibilities is within digital interaction. Janelle’s prior look checked governmental contexts and particularly political consumerism: when individuals get issues having ethical intentions. The lady courses has generally worried about exactly how teams explore technology so you’re able to mobilize customers, eg youth.
The environment, yet not, is key: Goffman’s initial work on worry about-presentation worried about deal with-to-deal with telecommunications. Multiple scholars enjoys modified Goffman’s tips to digital environment, even when nonetheless in an interpersonal framework (age.g., Miller, 1995 ; Papacharissi, 2002 ; Tufekci, 2008 ). According to boyd and you may Ellison ( 2007 ), a social media web site are a
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Qualitative textual studies observed a modified type of rooted theory (Glaser & Strauss, 1967 ). The research is ‘grounded’ inside the interview investigation; ensuing explanations mark from participant solutions unlike depending on preexisting theoretical expertise (Strauss & Corbin, 1990 ).