Even car manufacturers hopped on the bandwagon to make fun of terrible women drivers. In this advertisement, the company implies that, if anyone in the family is going to get into a fender bender, it would be the wife. The age-old joke about women being the worst drivers is sexist and archaic. You know why insurance rates are higher for male drivers than they are for female drivers? Because men are statistically more likely to get into car accidents. Take that, Volkswagon.
This ad doesn’t preach a “you’re beautiful just the way you are” message. Just the opposite, in fact. It is telling pear-shaped women, with smaller busts and larger butts, that their body shape is not desirable and should, therefore, be changed. Wire-reinforced girdles and padded bras will conceal the wearer’s God-given body and present her is a more flattering silhouette. This ad is a prime example of how advertisers have defined beauty standards and caused generations of women to suffer from poor body image and low self-esteem.
Does this ad take things a little too far? Perhaps. While it is innocently saying that women are attracted to the smell of cigar smoke and will follow a man who blows smoke at her, there is a much more salacious double meaning being implied. It seems startling that innuendos like this were so blatant, but the sexual revolution of the 1960s meant that people were more open in talking about all sorts of bedroom activities.
According to this ad, Total Cereal will solve two of the biggest problems facing 1960s housewives. how to stay slim and how to get all the housework done. During this era, there was a certain mold that women were expected to fit in to albany sugar daddy.